Values-in-Action Foundation is a character-building education and training organization. Through school workshops, community events, leadership training and media programs, Values-in-Action empowers teens and adults to build communities of kindness, caring and respect by putting their values-in-action wherever they go.
Purple America is a national initiative of Values-in-Action Foundation to re-focus the American conversation to a civil, productive and respectful dialogue around our shared values. To see America's shared values and get involved, go to www.purpleamerica.us
Values-in-Action Foundation (Project Love-Purple America) is a character-building education and training organization. Through school workshops, community events, leadership training and media programs, Values-in-Action empowers teens and adults to build communities of kindness, caring, respect, civility and success by putting their values-in-action wherever they go.
Project Love is a school-based, character-development initiative of Values-in-Action Foundation.
Our mission is achieved through hands-on programming in middle and high schools in eight Northeast Ohio counties (Ashtabula, Cuyahoga, Geauga, Lake, Lorain, Medina, Portage, and Summit) and through video-based programming nationally. We provide intensive leadership training seminars for teens and other character education tools that help schools combat bullying, cheating and fighting and achieve key benchmarks of Ohio's School Climate Guidelines issued by Ohio's Department of Education.
In 1994, Cleveland insurance executive Stuart Muszynski and his wife Susan, a clinical psychologist, saw the link between violence in the media, acts of teenage meanness, and violent acts in high schools and our society and decided to do something about it. Knowing teens can grasp abstract concepts that may impact them for decades, the Muszynskis created a program to build character and life skills for that group. Based on cognitive psychology, experiential seminars that have changed adults' behavior, and medical data about the power of visualization and love, the couple created a multi-media, day-long seminar using lessons from history and current events.
The seminar was designed to help students understand the difference between being perpetrators, victims, bystanders or rescuers. The goal was to create a group of students who would choose to be rescuers and had been trained in the leadership skills needed to promote kindness and caring in their schools, families, workplaces and communities.
The first program was conducted for 110 eleventh graders at Berkshire High School outside of Cleveland in May 1994. The next fall, Berkshire's principal Dave Beten told Stuart that the seminar had taken the "meanest class" he had had in 30 years and transformed them into the "nicest class". When they returned in the fall, they were nicer to their teachers, nicer to each other, even nicer to their siblings. And when questioned, they all credited the Project Love seminar for helping them believe they could make a difference.
Out of that first seminar, the Muszynskis founded Project Love® Remember the Children Foundation, whose mission is to "Promote kindness, caring and mutual respect among, for and through our children." Project Love's programs have grown from a single seminar to five types of leadership training seminars, four to five annual community-wide events, an issues-based weekly TV show and other curricular tools. 102 schools actively participate in these programs. To date, Project Love has directly trained more than 60,000 teens who, in turn, have impacted thousands more of their peers to treat others with greater kindness, caring and respect.